Web & Digital Project Management

Course overview

• Digital projects are inherently complex and often stressful. Project managers must juggle technical complexities, creative considerations, user requirements, and budget and time constraints.
• Regardless of the project's size, a project management methodology is essential to help managers navigate these challenges.

Benefits

• Master techniques to effectively manage your web and digital projects
• Select the right structured approach for your digital project management needs
• Oversee individual project phases and assign relevant roles
• Acquire skills to manage risk and uncertainty
• Enhance project communication using project management tools and techniques
• Plan and manage projects efficiently from start to finish
• Adapt to evolving strategies and technologies impacting digital projects

Curriculum

Introduction to Web & Digital Project Management

• Roles and responsibilities within digital teams
• Qualities of an effective project manager
• Research on common reasons for digital project failures and how to avoid them
• Key challenges faced by digital project managers
• Strategies for overcoming challenges in digital project management

Structured Approaches to Digital Project Management

• The importance of a structured approach in managing digital projects
• Choosing the right project management methodology
• Balancing 'anticipation' vs 'adaptation'
• Comparing Waterfall, Agile, and PRINCE2 methodologies: pros and cons
• Structuring and managing Waterfall and Agile projects
• Role differences in Waterfall vs Agile projects
• Handling insufficient scope definition and scope creep
• Case studies on structured project management approaches

Scoping Web and Digital Projects

• Understanding the project lifecycle: planning, execution, and closure
• Differences in requirements gathering for Waterfall and Agile projects
• Documenting requirements in Waterfall vs Agile methodologies
• Creating User Stories in Agile projects
• Techniques for identifying content, technical, and user requirements
• Case studies on effective requirements gathering

Who will benefit from this course?

• This course is ideal for project managers, digital producers, or account managers at various levels, whether working for agencies or brands.