Social Media Advertising Training Course

Course overview

• In today's digital landscape, most social media platforms have adjusted their algorithms, resulting in organic posts reaching only a small fraction of their intended audience. This shift has compelled advertisers to allocate budgets towards paid social campaigns to extend their reach and achieve their campaign objectives.
• Each platform comes with its unique audiences, behaviours, complex options, and specific rules to follow to achieve optimal results.
• This Social Media Advertising training course provides examples, knowledge, and expertise across the core social channels, offering proven methods to enhance your organisation's use of social media advertising. You'll learn best practices and see what works through interactive examples.
• This one-day hands-on course will cover the various elements of the social media advertising toolkit, equipping you with the knowledge and skills needed to plan and optimise your social advertising campaigns.

Benefits

• Identify the most suitable social media platforms for your organisation
• Explore various paid social advertising options available
• Craft best practice content for social ads
• Target the most relevant audiences for different campaigns
• Understand how to buy and manage social ads effectively
• Define and measure your social advertising KPIs
• Integrate paid social media advertising across all channels

Curriculum

Planning Social Media Campaigns

• Latest trends and data for Facebook, Instagram, LinkedIn, and X (Twitter)
• Review of Reddit, TikTok, and Snapchat audiences, trends, and ad opportunities
• Evaluating key social media affordances for organisations
• Assessing your social media maturity
• Understanding the modern funnel and its impact on your social media ads strategy
• The importance of messaging strategies in engaging audiences
• "Pitch, Plunge, Play": Creating thumb-stopping content

Running Ad Campaigns On LinkedIn

• LinkedIn trends, data, and behaviours
• Step-by-step guide to creating and optimising LinkedIn campaigns
• Selecting the right campaign objectives
• Choosing the appropriate LinkedIn Ad Formats
• Advanced audience targeting opportunities
• Understanding the LinkedIn Insight Tag and its significance

Running Meta Paid Campaigns

• Comprehensive review of Meta's campaign objectives and ad formats
• Using the Meta Ad Library to assess competitor ads
• The importance of the Meta Pixel and Events
• Audience targeting: demographics, behaviours, and interests
• Advanced targeting with Custom & Lookalike Audiences through the funnel

Advertising On X (formerly known as Twitter)

• Latest X trends and usage data: demographics, verticals, devices, locations, and more
• Potential uses and benefits of X for brands
• X's role in content marketing, brand advocacy, thought leadership, lead generation, and sales
• Overview of different X ads and campaign objectives
• Targeting opportunities: demographics, locations, technology, keywords, interests, follower-lookalikes, and more

Measurement & Attribution

• Integrating paid and non-paid campaigns across all platforms and channels
• Managing campaigns and monitoring results
• Understanding UTM tracking and its importance
• Multi-channel attribution in Google Analytics

Who will benefit from this course?

• The Social Media Advertising training course is designed for individuals with basic knowledge of social media advertising who are seeking new ideas and techniques to optimise their paid social ad campaigns.