SEO Content & Copywriting Training Course

Course overview

• The approach to creating and optimising web content and copy has evolved significantly.
• Keyword optimisation has been replaced by user intent mapping, with natural language processing, user experience, and authority optimisation becoming crucial in SEO copywriting.
• If you're a copywriter, content manager, or marketer responsible for planning or writing website content, using the latest SEO tactics will give you a competitive edge across all devices, including voice search.
• This engaging and interactive SEO training course will unveil the tactics and tools used by top SEO teams. Learn the essentials of on-page SEO today.

Benefits

• Implement the latest SEO content planning and copywriting strategies
• Utilise online tools for keyword and user intent research
• Enhance your content's authority
• Write effectively within your industry
• Apply on-page optimisation techniques to boost search rankings
• Adopt best practices in content marketing
• Monitor and address duplicate or plagiarised content
• Prepare for future advancements in natural language processing

Curriculum

The 'Modern' SEO Landscape

• Google's latest natural language algorithm updates
• How 'user intent' has replaced keywords
• Key signals impacting SEO performance in 2024
• The influence of Voice Search on SEO copywriting
• Latest Google search features and achieving 'position zero'

Content Planning & Strategy

• Content planning: 'search words' vs 'care words'
• Planning site content through the funnel
• Using SEO tools for effective keyword and user intent research
• Building a content 'topical layer'
• Techniques to review your competitive landscape
• Writing competitively: identifying low-hanging fruit
• Utilising generative AI tools in SEO research

Optimising On-Page Content

• Exploring Google's latest Quality Raters' Guidelines
• Understanding and implementing E.E.A.T.
• Optimising website metadata for better search performance
• Research on page length and on-page SEO
• Copywriting tactics for natural language processing
• Testing mobile usability and Core Web Vitals
• Using structured data to mark up content
• Tools to measure and improve readability
• Browser extensions for on-page SEO audits

Dealing With Duplicate Or Plagiarised Content

• Google's guidelines on duplicate content
• Monitoring and addressing duplicate content issues
• Tools to detect plagiarised or AI-generated copy
• Handling copyright infringement

SEO & Content Marketing

• Building SEO authority with content marketing
• Proven B2B and B2C content marketing tactics used by SEO teams
• Content marketing tools for marketers and SEO professionals

Who will benefit from this course?

• The SEO Content and Copywriting training course is ideal for marketers, copywriters, editors, content managers, journalists, and PR professionals. Prior knowledge of SEO is not required.