Podcasting Essentials Training Course

Course overview

• Podcasts are central to the digital media landscape, offering a direct and authentic connection to audiences. With podcast listenership at an all-time high, there's no better time to learn how to create compelling podcasts.
• Led by former BBC producer Jack Soper, this hands-on Podcasting Essentials training course explores key trends in podcasting, the skills needed to create engaging content, and strategies for marketing, promoting, and distributing your podcasts.
• Throughout the course, you will learn how to tailor your content for the podcast format, and then record, edit, and publish it to maximise its success. You will also gain skills in interviewing, scriptwriting, and delivery, as well as how to incorporate music and sound effects. By the end of the course, you will be equipped with both the editorial and technical knowledge needed to create high-quality podcasts.

Benefits

• Understand how podcasts can enhance your brand or organisation
• Stay updated with the latest trends and developments in the podcast industry
• Identify and effectively serve your podcast audience
• Discover innovative methods to plan and produce successful podcasts
• Learn about the hardware and software needed to record and edit high-quality podcasts
• Master techniques for podcast distribution, promotion, and monetisation

Curriculum

Introduction to Podcasts

• Defining what a podcast is
• How podcasts fit alongside other content types
• Characteristics of a successful podcast
• Current statistics and audience profiles

Successful Podcast Formats and Future Trends

• Different podcast format types to consider
• Case studies of successful podcasts and their key elements
• The impact of smart speakers and in-car technology on podcasting

Writing, Delivering and Recording Podcast Scripts

• Unique aspects of writing for audio
• Engaging listeners through the spoken word
• Selecting and using audio equipment effectively
• Tips for getting the best performance from yourself or your podcast presenters

Getting Great Podcast Interviews

• Exploring different interview styles and formats
• Techniques for conducting engaging interviews
• Using sound to enhance and bring interviews to life

Audio Editing and Mixing

• Principles and techniques of audio post-production
• Demonstration of audio editing and mixing
• Recommended software and equipment
• Tips and tricks for using third-party audio editing tools

Promotion and Marketing

• Choosing podcast hosts, platforms, and distribution services
• Creating effective social content with audio
• Strategies for releasing and publishing your podcast
• Exploring podcast monetisation options

Who will benefit from this course?

• The Podcasting Essentials training course is ideal for professionals involved in marketing, social media, content strategy, content management, or production who want to enhance their online communication with podcasts.
• Attendees are not required to bring anything to the course, but if you'd like hands-on practical advice, you are welcome to bring audio recording devices and editing software you are using or plan to use.