Looker Studio Training Course

Course overview

• Previously known as Google Data Studio, Looker Studio has quickly become the preferred tool for creating dashboards and data visualisations to narrate your data story.
• Looker Studio allows users to visualise data through highly configurable tables and charts. It can connect to multiple data sources including Google Analytics, Google Ads, Google Sheets, YouTube, BigQuery, and social media platforms like Meta and LinkedIn Ads. It also enables you to share your insights with your team, organisation, or clients.
• However, mastering its features can sometimes be challenging.
• In this hands-on half-day Looker Studio training course, you will learn how to navigate the interface and effectively communicate your data through beautiful and insightful charts - from bar and pie charts to geo maps and bubble graphs.
• This course also complements our popular GA4 training course.

Benefits

• Navigate Looker Studio and use its key features
• Add data sources including Google Analytics, Google Ads, and Google Sheets
• Incorporate non-Google data sources such as social media platforms
• Identify essential KPIs for your dashboards and reports
• Tell your data story with insightful and visually appealing visualisations
• Enhance your data visualisations using Looker Studio templates

Curriculum

Introduction To Looker Studio

• Looker Studio's use cases and key features
• A tour around the Looker Studio interface

Creating Your Looker Studio Dashboard

• Structuring your data using Key Performance Indicators (KPIs)
• Designing and mocking up your Looker Studio dashboard

Adding Data Sources

• Connecting your data with Google Connectors including Google Analytics, Google Ads, Search Console, Google Sheets, etc.
• Using Partner Connectors such as Supermetrics, Power My Analytics, and other partner connectors
• Connecting third-party platforms including Meta, LinkedIn, and others
• Blending data sources together
• Implementing the Looker Studio API

Building Your Looker Studio Dashboard

• Using different types of dashboard widgets including graphs, scorecards, charts, and calendars
• Customising your dashboard layout: orientation, pagination, colours, fonts, and custom branding
• Using Looker Studio Explorer to draft your dashboard widgets
• Utilising advanced features including filters, segments, and custom metrics
• Exploring the Template Gallery for further inspiration
• Sharing dashboards with team members, colleagues, or clients

Who will benefit from this course?

• The Looker Studio course is suitable for digital marketers, digital analysts, business analysts, product owners, website owners, or any roles in marketing and communications looking to enhance their data visualisations.
• No previous experience with Looker Studio is required.