Google Tag Manager For Beginners Training Course

Course overview

• Google Tag Manager (GTM) has quickly become the preferred tool for managing analytics implementations and ad tracking tags on websites.
• Whether you're a digital marketer, analyst, or involved in ad operations or conversion optimisation, mastering Google Tag Manager is essential due to its flexibility and powerful tag management capabilities.
• This hands-on half-day course will equip you with the skills to implement, test, and measure Google Tag Manager, giving you the confidence to use it effectively on a daily basis.

Benefits

• Set up and test Google Tag Manager
• Structure your GTM account and container(s)
• Set up GTM Tags and Triggers to meet your measurement requirements
• Confidently set up your GA4 tag as well as GA4 Events and parameters
• Configure GTM for Google Ads conversion tracking
• Set up Tags for all key social media platforms
• Set up Standard and Custom Meta Events using GTM
• Adopt best practices when managing your Tags
• Add and manage GTM users

Curriculum

Overview of Google Tag Manager (GTM)

• Why use Google Tag Manager?
• How it works and when to use it
• How to access it and the steps required to set up an account
• Overview of user roles for GTM

Implementing Google Tag Manager

• How to install GTM on your website
• How to ensure it is working correctly
• Structuring your GTM implementation across multiple websites
• Understanding the data layer and its function

The Google Tag Manager Interface

• Navigating the Google Tag Manager user interface
• Understanding the structure: Tags, Triggers, Variables, and Folders
• Reviewing the different built-in Tags available
• Exploring different Trigger types and their use cases

Deploying Tags In Google Tag Manager

• Creating your first Tag and connecting GTM with Google Analytics 4
• Defining Trigger conditions
• Setting up tags for Google Ads tracking and social media management
• Using custom HTML for tag setup

Managing GA4 Events

• Step-by-step guide to setting up GA4 Events in GTM
• Adding GA4 Event parameters
• Using basic CSS to measure page element engagement, such as button clicks
• Tracking form submissions without a destination (conversion) page

Testing The Results

• Using debug mode to verify GTM functionality
• Tools to ensure your tags are firing correctly

Who will benefit from this course?

• The Google Tag Manager training course is suitable for anyone with beginner-level knowledge of GTM, looking to understand how to set up, configure, and maximise their use of the tool.
• Attendees are requested to have access to their own GTM account during the course.