GDPR For Digital Marketers Training Course

Course overview

• Any organisation involved in digital marketing, whether through email marketing, paid search, or social media advertising, must comply with data protection laws. Non-compliance can lead to severe legal consequences and practical issues for a brand or its suppliers.
• Many businesses across various sectors are still grappling with the challenges of ongoing GDPR and ePrivacy rules, especially in the post-Brexit landscape.
• Led by legal specialist Sherree Westell, this GDPR training course aims to clarify the new laws, address the issues your organisation may face in digital marketing, and outline the steps needed to achieve compliance and mitigate risks.

Benefits

• Understand the language and common terms related to GDPR
• Identify non-compliance risks and learn how to avoid them
• Explore the impact of Brexit and remote working due to COVID on GDPR and compliance
• Learn how GDPR affects digital marketing activities such as email marketing, paid search, and social advertising
• Overcome GDPR challenges in digital marketing

Curriculum

Setting The Scene

• Reviewing the current digital marketing sector and anticipated future developments
• Understanding common terms and terminology within the sector and GDPR legislation such as: Data Subjects, Data Controllers, Privacy Impact Assessments, Privacy by Design, Right to be Forgotten
• Identifying non-compliance risks

Background To GDPR & Digital Marketing

• A brief overview of the current legislation and the new law
• Background to the development and publication of the GDPR
• An outline of the basics of compliance
• GDPR compliance challenges within the digital marketing sector

Brexit & GDPR

• Implications of the December 2020 treaty and Brexit
• Key considerations for organisations post-Brexit

Working From Home Due To COVID

• Addressing data protection and security risks when staff are working remotely
• Compliance issues related to Bring Your Own Device (BYOD)

Consent & Opt In/Opt Out

• Rules applicable to digital engagement via websites and social media channels
• Opt-in and opt-out legislation for email marketing and direct marketing
• Rules around multi-channel engagement and data re-use
• Steps to ensure your practices are compliant

Legitimate Interests

• Understanding legitimate interests
• How legitimate interests can be applied in digital direct marketing and social media marketing
• Implementing a legitimate interest basis for processing

Profiling

• Defining profiling
• The relationship between profiling and digital marketing
• Ensuring compliant profiling practices

Data Processing For Others

• Ensuring that processing data on behalf of others does not increase your organisation’s risks

Myths – And Tips And Traps

• Debunking common myths
• A reminder of key risks and how to address them
• Future considerations: Big Data, IoT, AI

Who will benefit from this course?

• The GDPR For Digital Marketers course is relevant to anyone working in digital teams with responsibility for data handling and processing, digital marketing, or multi-channel marketing. No previous experience with data legislation or GDPR is required.
• The course content is relevant to any organisation marketing or doing business in the EU, or monitoring activities of people in the EU. The content is also applicable on a global scale to such organisations.