Google Analytics 4 (GA4) Training Course

Course overview

• After more than a decade in service, Universal Analytics has been replaced by Google Analytics 4 (GA4).
• GA4 not only has a new look compared to Universal Analytics, but it also introduces fundamental differences. It is designed for a cookieless future by communicating with visitors' cookie consent choices, integrates multiple websites and/or apps into a single customer journey view, offers more advanced analysis in reports, and provides enhanced measurement out-of-the-box.
• Despite GA4’s advanced features, a deeper understanding of its mechanics and data structure is required to maximize the quality of data reporting.
• This GA4 course will guide you through configuring and using the tool to gain maximum benefit. You will learn to use its out-of-the-box features and customize it for your specific reporting needs.
• Prepare for the future of digital analytics and secure your spot today!

Benefits

• Learn how to set up and configure a new GA4 property from scratch
• Understand the key concepts behind GA4 and how its metrics differ from Universal Analytics
• Comprehend the importance of Consent Mode v2 and its impact on GA4 and Google Ads
• Navigate the GA4 reporting interface and interpret data effectively
• Set up, test, and debug GA4 Events and Key Events (conversions) to ensure accurate data collection
• Build Audiences to segment your reports
• Implement best practices for integrating GA4 with Google Ads (optional)
• Add additional reports and modify GA4's navigation using Collections
• Create Explorations to deepen your data reporting and insights

Curriculum

Introduction To GA4

• What’s new in GA4?
• How does GA4 differ from Universal Analytics?
• How GA4 reports on users, sessions, and engagement
• A guided tour of the GA4 interface and key changes and enhancements
• How GA4 is built for a privacy-focused cookieless future
• Understanding Google Consent Mode v2 and testing for compliance

Setting Up A New GA4 Property

• Setting up a brand new GA4 Property from scratch
• Adding Datastreams for your website or app(s)
• Adding your Google Tag using the Global Site Tag or Google Tag Manager
• Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view

Basic GA4 Configuration

• Checking your enhanced measurement settings
• Configuring filters, multiple domains, referral exclusions, and session settings
• Understanding your Reporting View options
• Data settings including Google Signals, Ad Personalisation settings, and Data Retention
• Linking to other Google products, including Google Ads and Google Search Console

Advanced GA4 Configuration

• Understanding how GA4 Events work
• Creating and configuring your own Events either in GA4 or Google Tag Manager
• Creating GA4 Key Events (formerly called Conversions) and configuring your counting method
• Debugging your Events and Key Events using Tag Assistant or GA4's debug view
• Creating and configuring your own GA4 Audiences for better segmentation and Google Ads (re)targeting

GA4 Reports

• Understanding your users, marketing channels, and content performance via Acquisition, Engagement, and Monetisation reports
• Digging into demographics and technology via User reports
• Improving multi-channel insights with GA4’s Advertising reports and attribution options

Customising Standard Reports & Creating Explorations

• How to edit and save Standard reports
• Understanding the GA4 Library to customise your GA4 experience
• Using Collections to modify GA4's navigation options
• Creating Free Form, Funnel & Path Exploration reports and more

Who will benefit from this course?

• The GA4 course is suitable for anyone interested in developing and future-proofing their understanding of Google Analytics. While prior experience with Universal Analytics is not required, it will make the concepts of this course easier to grasp.