Digital Strategy & Planning Training Course

Course overview

• Digital strategy is a critical factor in growing and sustaining organisations. Once considered an add-on, it's now essential for successful organisations to adopt a well-constructed digital strategy.
• This hands-on practical course will share best practices, provide actionable insights, and offer a wealth of practical tips. Based on research and live application, the course will use your organisation or client as an example throughout the day, so you can apply the learning and share it with colleagues to transform your digital marketing strategy.
• You will gain a practical framework for a digital marketing strategy and plan. Plus, everyone will receive a template document after the course to put their plan into action. You can also share the tools discovered with colleagues after the course to stay on track.

Benefits

• Gain an understanding of how to evaluate your organisation's digital landscape
• Learn the key components of a successful digital strategy and plan
• Take away practical strategy frameworks to develop with your team
• Discover methods to gain insights into your customers and their journeys
• Acquire knowledge on creating sustainable digital marketing objectives
• Develop the skills to transform your organisation's digital marketing

Curriculum

Customers, Competitors and Channels: Insights and Analysis

• Assessing your current stage of digital adoption: getting a benchmark to understand your organisation's level of digital ability
• Analyse the strengths of your organisation's digital footprint using specialised frameworks
• Free tools to demonstrate the effectiveness and any weaknesses of your website and digital footprint
• How to evaluate your competitors to see who's winning and why
• Review the customer journey to identify gaps in your digital strategy
• The Voice of the Customer when building your digital marketing capability
• Resources available to capture insights
• Key factors in enhancing and enriching your audience personas and how these apply to the customer journey

Building The Digital Marketing Strategy

• The difference between Strategy and Tactics
• Key strategic options for your organisation using a practical framework to take away
• Steps required to develop an Online Value Proposition
• Using the Online Value Proposition to craft a proper strategy
• How to write a proper digital strategy with the building blocks for creating strategy statements
• How to develop sustainable SMART objectives for your organisation

Developing Your Actionable Digital Marketing Plan

• Turn your SMART objectives into practical actions
• How audience segmentation and mapping the customer buying cycle can improve effectiveness
• Resources to make your plan happen
• Metrics that matter – and those that don’t!
• Developing relevant KPIs for your organisation and measuring digital success

Improving and Transforming Digital Marketing

• The 9 steps to digital transformation
• Applying the steps to digital transformation - and the challenges
• How to improve and transform your organisation's digital marketing
• Integrating aspects of offline and online marketing
• Develop your own blueprint for strategic digital marketing management
• Quick wins to create your 90-day action plan

Who will benefit from this course?

• This Digital Strategy & Planning training course is designed for clients, agencies, SMEs, and professional marketers working in the UK. It is particularly suitable for marketers or agency practitioners who may have a basic knowledge of digital planning and strategy and are looking to deepen their knowledge. Their role is likely to include the need to assess digital alongside other channels or to assess digital as a fundamental business platform.