Digital Marketing Essentials Training Course

Course overview

• Digital Marketing is evolving rapidly, making it challenging to stay updated with the latest changes and opportunities.
• This intensive digital marketing training course covers the key components of digital marketing, including digital strategy, search marketing, social media marketing, email marketing, and digital analytics.
• You'll assess your current knowledge, clarify concepts you never fully understood, and identify areas for deeper exploration in the future.
• As one of our most popular digital marketing courses, it aims to stimulate, inform, and inspire. You will finish the day with a wealth of new terminology, ideas, and strategies.

Benefits

• Understand essential digital marketing terminology, key channels, and underlying principles
• Learn how to develop a comprehensive digital marketing strategy
• Set goals and KPIs for your online marketing activities
• Execute successful SEO and PPC campaigns
• Explore social media advertising opportunities in a business context
• Plan and optimize your email marketing campaigns effectively
• Measure and analyze performance with analytics and attribution tools

Curriculum

The Digital Marketing Landscape

• Current trends, challenges, and opportunities
• The current state of digital marketing
• Future trends and forecasts

Digital Strategy & Planning

• Planning digital marketing activities using strategic frameworks
• Measuring your digital footprint with auditing tools
• Aligning your business goals with KPIs

Running and Managing SEO Campaigns

• Key factors influencing SEO in Google
• Essential SEO tools for digital marketers
• Debunking SEO myths: what's effective and what's not
• Optimizing on-page content effectively
• Aligning content with Google's Quality Guidelines
• Enhancing performance with link building and content marketing tactics

Paid Search Marketing

• Latest trends and features in Google Ads
• Understanding the Google Ads Auction process
• Opportunities and challenges in Google Search, Google Shopping, Google Display Network, and YouTube
• Leveraging Google's machine learning for improved performance and scalability
• Analyzing successful Google Ads campaigns

Social Media Marketing & Advertising

• Overview of the current social media landscape
• Social Media networks, audiences, use cases, and challenges
• Case studies and examples: the good, the bad, and the ugly
• SMART planning for social media
• Advertising opportunities on Facebook, Instagram, LinkedIn, Twitter, TikTok, Reddit, and more
• In-depth look at each channel's campaign types, ad formats, and targeting methods

Email Marketing

• Current email marketing landscape: challenges and opportunities
• Proven strategies to increase open and click-through rates
• Effective and ineffective email marketing practices
• Key elements of highly successful email campaigns

Digital Analytics & Measurement

• Overview of digital analytics tools and landscape
• Using analytics to understand visitors, content, and marketing performance across channels
• Introduction to Google Analytics 4 and its differences from Universal Analytics
• A/B & Multivariate Testing: what to test and how to test for performance improvement
• Tools for optimizing website user experience and conversions

Who will benefit from this course?

• This digital marketing course is ideal for individuals looking to gain a deeper understanding of the dynamic world of digital marketing, embrace opportunities, and make informed decisions about their digital marketing strategies.
• Typical attendees have only basic knowledge of digital marketing.