AI & Lead Generation Training Course

Course overview

• AI is revolutionizing all key areas of marketing, including lead generation. It is transforming how businesses identify and engage with potential customers throughout the funnel.
• From analyzing large datasets to predicting buyer behavior and automating communication, AI can significantly improve lead generation accuracy, productivity, and performance. Sales and marketing teams looking to enhance their lead generation and nurturing using AI need to act now.
• Led by lead generation specialist and author, Simon Hall, the AI & Lead Generation training course is essential for anyone looking to harness the power of AI in the lead generation landscape.
• You will learn how AI integrates into the lead generation process, the tools and tech stacks to use, and how to adapt your processes with AI in mind.

Benefits

• Stay updated with the latest AI trends and their impact on lead generation
• Discover how AI can enhance your lead generation activities
• Understand AI's role in nurturing leads
• Learn how to use AI to gain insights about your customers
• Utilize AI for market and competitor analysis
• Identify and research accounts using AI
• Leverage generative AI to create content for your lead generation campaigns

Curriculum

Introducing Lead Generation & AI Trends

• Foundations of lead generation
• Latest AI trends in lead generation
• The role of AI in lead generation, lead capture, and lead nurturing
• Transforming lead generation with AI

Customer, Market & Competitor Insights

• Identifying key customer segments and personas
• Using AI to deepen your understanding of customer and buyer personas
• Leveraging AI to identify customer pain points
• Gaining market and competitive insights with AI

AI for Account Insights & Research

• Identifying suitable leads and finding contact information with AI
• Conducting account research using AI
• Using AI to size market and industry opportunities
• Identifying lookalike accounts with AI

Using AI In Lead Capture

• Overview of lead capture, gated content, and lead capture mechanics
• Explaining lead magnets and magnet types
• AI's role in identifying CTAs and creating lead magnet content
• Innovative content formats for capturing leads

AI for Lead Nurturing & Lead Generation Campaigns

• Tools and techniques for lead nurturing
• Using AI to personalize blogs for lead nurturing
• Personalizing and tailoring emails with AI
• Creating email nurture campaigns using AI
• AI's role in supporting other areas of lead nurturing

Planning & Implementing Lead Generation With AI

• Identifying AI tools and technology
• Building the lead generation technology stack and integrating AI
• Leveraging AI productivity tools to support lead generation planning

Who will benefit from this course?

• This course is suited for anyone interested in how AI tools and processes can improve lead generation and nurturing.
• No prior knowledge of AI processes and tools is required to attend this course.