AI For Marketers Training Course

Course overview

• The launch of ChatGPT and other AI tools has sparked an unprecedented surge of interest in using generative AI in our personal and work lives.
• While many of us have used generative AI tools and marveled at their capabilities, how do we harness these tools from a marketing perspective?
• This intensive AI For Marketers course aims to provide the practical knowledge you need to use the most relevant AI tools, develop your marketing strategy, automate your marketing processes and workflows, generate marketing content, and evaluate the effectiveness of your campaigns.
• You'll leave with a clear understanding of fundamental AI terms, the current regulatory and ethical landscape, and the ability to use generative AI to help develop a marketing strategy, improve productivity, and generate marketing communications.
• The course aims to stimulate, inform, and inspire. Above all, it will provide you with the information and confidence you need to use generative AI to power marketing in your organisation.

Benefits

• Understand the current AI landscape and key AI terms and acronyms
• Learn about the core tools available for marketing automation and content creation
• Discover how to use AI to define your marketing strategy, identify your target markets and clients
• Adapt your organisation's mission, vision, values, and brand identity to create consistent and compelling AI-generated campaigns and content
• Automate your end-to-end marketing processes and workflows
• Master the art of "prompting" and learn effective prompting techniques
• Create compelling AI-generated content for various marketing and communication needs
• Evaluate marketing data and uncover insights using AI
• Understand the legal and ethical implications of using AI in marketing and content creation

Curriculum

Introduction & Context

• What is generative AI, where are we now, and how did we get here?
• Key terms and acronyms
• AI trends, challenges, and opportunities
• Regulation and ethics in AI

Generative AI Fundamentals

• What is prompting, why it's a key skill, and how to do it well, led by examples
• The AI landscape for marketers, with case stories
• Understanding models, tools, and agents
• A review of ChatGPT, MS Copilot, Google Gemini, and specific-use AI tools

Marketing Strategy & AI

• Why mission, vision, values, and brand identity are essential to AI
• Clarifying your marketing objectives
• Using AI to identify your consumers or clients, create personas, and define your funnel

AI Use Cases, Processes, Workflows & Adoption

• Understanding use cases, processes, and workflows and why they're essential
• Using AI to increase efficiencies, gain insights, and encourage collaboration and adoption
• Creating process and workflow maps using AI tools
• Automating your processes and workflows with AI
• Rolling out an AI-ready culture

Creating Content - An Overview

• Using generative AI to brainstorm and research content ideas
• Creating written and visual content with generative AI
• Examples of generative AI for social media posts, SEO-friendly blogs, marketing email content, website content, and press releases

Evaluation

• Using ChatGPT and MS Copilot to analyze campaign data
• Third-party analytics tools

Who will benefit from this course?

• The AI For Marketers course is suitable for anyone in marketing, communications, planning, CRM, and customer services, looking to gain a practical understanding of how to use the latest generative AI tools to develop their marketing strategy, automate their marketing processes and workflows, and generate marketing content for their organisation.
• No prior knowledge of AI processes and tools is required to attend this course.