AI For Content Creators & Copywriters Training Course

Course overview

• Generative AI tools like ChatGPT, Microsoft Copilot, DALL·E, and MidJourney have revolutionized the digital landscape.
• These tools have captured the interest of digital content creators, copywriters, designers, and AI enthusiasts, sparking discussions on how generative AI will shape our current and future roles.
• This AI course provides practical knowledge and skills to enhance your content creation, from blogs to social media posts and video scripts.
• We will also explore how AI tools can generate other forms of content, including images, and how to automate the content creation process to your preference.
• By the end of this one-day course, you will have a variety of tools, inspiration, and new methods to generate content using AI.

Benefits

• Explore the generative AI landscape and the main tools available for content creation
• Understand what "prompting" is and how to effectively generate words, images, and responses
• Learn how to use AI to identify and develop your target audience and personas
• Ensure generated content aligns with your organisation's brand voice
• Generate content ideas and research details using AI
• Automate content creation processes and workflows to save time
• Create compelling AI-generated content for various marketing and communication needs
• Understand the legal and ethical implications of using AI in content creation
• Stay updated on future trends in generative AI-powered content creation

Curriculum

The AI Landscape and Trends

• Understanding generative AI: current state and historical context
• Key AI terms and acronyms
• AI trends, challenges, and opportunities
• Regulation and ethics: preparing for responsible usage

Generative AI Fundamentals

• The importance of prompting: key skills and examples
• The AI landscape for marketers, with case studies
• Understanding models, tools, and agents
• Review of ChatGPT, MS Copilot, Google Gemini, and specific-use AI tools

Using AI To Inspire Your Copywriting

• Brainstorming content ideas with AI
• Use-cases and examples to take home

Using AI in Planning & Research

• AI research tools, focusing on Perplexity
• Data-driven planning with AI
• Developing strategies using AI tools

Writing Better Content With AI Tools

• Effective writing with AI
• Structuring content using AI
• Ensuring consistent content with vision, mission, values, and brand identity
• Creating content for different media using generative AI, including social media posts, SEO-friendly content, marketing emails, video scripts, and press releases
• Using AI for automation and scheduling

Editing Content with AI

• Refining content with AI prompts to improve writing
• Editing copy using AI tools

Automating Content With AI

• Leveraging customized, no-code GPTs to automate tasks
• Workflows for automating content sourcing and writing
• Scaling content translations using workflows

Generating Images - An Overview

• Choosing the right image generator: DALL·E, MidJourney, and Canva
• Effective prompting for image generators
• AI tools for video creation

Who will benefit from this course?

• This training course is designed for anyone interested in using AI tools to generate content and copy, increase productivity, and improve the ideation process.
• No prior knowledge of AI processes and tools is required to enroll in this course.