email-marketing

Advanced Email Marketing Training Program

Elevate your email marketing expertise and activities

Course overview

Email Marketing is a cornerstone of most digital marketing strategies, yet many marketers are not fully exploiting its potential.
Our advanced email marketing course will enhance your knowledge from both strategic and tactical perspectives, providing you with actionable skills you can apply immediately.
Join us to elevate your email campaigns, achieving higher conversions and greater customer satisfaction.

Benefits

Implement Lifecycle Marketing in your email campaigns
Utilize key touch points and automated campaigns to boost conversions and relationships
Effectively segment your audience data
Apply advanced persuasion techniques in email design and copywriting
Incorporate effective conversion principles to enhance campaign results

Curriculum

Introduction – Current & Future Trends

Examine the latest trends in email marketing
Discover new and innovative email marketing solutions and opportunities
Learn best practices for interactive emails
Explore upcoming developments in the email marketing landscape

Advanced Email Strategy

Explore the three strategic levers of email marketing
Understand email's role at different stages of the marketing funnel
Prioritize email strategy using SMART goals
Adopt the 80/20 strategy for email marketing
Integrate email into the broader marketing mix
Develop a comprehensive email lifecycle strategy

Advanced Segmentation

Learn the four main approaches to effective segmentation
Understand the strengths of various segmentation methods
Select the right real-world data for segmentation
Maximize the use of behavioral data for segmentation

Triggers and Email Automation

Combine broadcast and automation strategies
Identify your most valuable email triggers
Map out automation sequences
Implement high-converting trigger emails
Develop a strategy for conversion abandonment emails

Advanced Layout & Design

Apply the three C's of conversion in email design
Understand the rules for effective imagery
Learn that simplicity can be effective: successful email design approaches
Explore persuasive design concepts
Build and test effective landing pages
Incorporate video into your emails effectively

Email Content and Copywriting

Answer the four essential questions in every email
Understand how email copy differs from other digital copy
Use persuasion rather than selling in your emails
Craft subject lines that drive conversions
Create compelling calls to action with research and case studies
Write effective email body copy using proven techniques

Who will benefit from this course?

This advanced email marketing course is designed for individuals currently managing email marketing campaigns who want to advance their strategies and tactics.
Ideal attendees include digital marketers, CRM professionals, digital project managers, sales teams, digital designers, and copywriters.

Advanced Email Marketing Training Program

4 (73 reviews)

Course highlights:

4 hours of content

In-person or online

Certificate of completion

People love us!

"The business management course was exactly what I needed to advance in my career. The modules on strategic planning and leadership were particularly valuable. The course was well-structured and the material was presented in a clear and engaging way. I would definitely take another course here."

Michael L.

"The digital marketing course exceeded my expectations. It covered everything from SEO to social media marketing, and the real-world examples made it easy to apply what I learned. The support from the instructors was fantastic. I feel much more confident in my marketing skills now."

Samantha P.

“ I was extremely impressed with the quality and depth of the programming course. The instructors were knowledgeable and always available to help. The practical exercises were challenging and really helped me understand the concepts. Highly recommend!”

Alex J.

"The business management course was exactly what I needed to advance in my career. The modules on strategic planning and leadership were particularly valuable. The course was well-structured and the material was presented in a clear and engaging way. I would definitely take another course here."

"The digital marketing course exceeded my expectations. It covered everything from SEO to social media marketing, and the real-world examples made it easy to apply what I learned. The support from the instructors was fantastic. I feel much more confident in my marketing skills now."

“ I was extremely impressed with the quality and depth of the programming course. The instructors were knowledgeable and always available to help. The practical exercises were challenging and really helped me understand the concepts. Highly recommend!”

"The business management course was exactly what I needed to advance in my career. The modules on strategic planning and leadership were particularly valuable. The course was well-structured and the material was presented in a clear and engaging way. I would definitely take another course here."

"The digital marketing course exceeded my expectations. It covered everything from SEO to social media marketing, and the real-world examples made it easy to apply what I learned. The support from the instructors was fantastic. I feel much more confident in my marketing skills now."

“ I was extremely impressed with the quality and depth of the programming course. The instructors were knowledgeable and always available to help. The practical exercises were challenging and really helped me understand the concepts. Highly recommend!”